
Successful F&B – Late Eatery
AP&Co. was tasked with elevating and establishing a location for Late Eatery, following the…

AP&Co. was tasked with elevating and establishing a location for Late Eatery, following the…

AP&Co. was contracted to conceptualize the preview of the Abu Dhabi Equestrian Club’s master…

AP&Co. successfully launched and continues to operate the Maison Margiela Café at Mall of the Emirates,..
Our proven track record of successful projects and satisfied clients is proof that our promises are realistic, achievable, and align with our company’s capability and values.
We guarantee prompt and efficient responses to your inquiries and service requests, ensuring you never experience delays in getting the support you need.
We commit to open and honest communication at every stage of the process, keeping you informed about progress, challenges, and solutions.
Going above and beyond for client satisfaction. We are dedicated to providing unparalleled guidance and support to our clients. We take pride in offering a diverse range of services designed to meet the unique needs of each individual. Our commitment to excellence is the driving force behind everything we do.
Founder and CEO of AP&Co. Hospitality, an investment management company, that creates hospitality-related concepts, investment portfolios, strategy and offers consultancy services for clients within the GCC region and Europe. Alex has a Master's Degree in Business Management from SNSPA Bucharest, and has started working at the age of 16 in Spain. Since then, he has moved to various leadership roles and led circa 20+ hospitality ventures worldwide in Spain, Romania, UAE, KSA and India. "I am a very driven individual, on a mission to challenge the status quo and create successful ventures in highly competitive markets, worldwide. My vision is to establish AP&Co. Hospitality as the most recognizable advisory in Dubai, that transforms client's visions in tangible success stories."

GENERAL MANAGER
Emirates Academy of
Hospitality Management
graduate. Leading several
ventures within the company

CONSULTANT
Led the Marketing strategy for
15+ ventures in Europe and the
UAE. 2 years experience in high
profile media agency in Dubai.

CULINARY DIRECTOR
Michelin recognized. Led the
culinary direction of over 15
concepts. 20 years of experience
in high-end dining

SUBJECT MATTER EXPERT
Over 4 years of experience in
Big 4 management consulting
and is also the Founder of Fifth
Flavor.

Running a hospitality venture can often feel overwhelming. From managing daily operations to ensuring consistent guest satisfaction

At the heart of hospitality lies a single question: Did the guest leave happy? For us, excellence is not just something we strive for,

No two ventures are alike. A boutique hotel has different needs compared to a luxury resort, and a fine-dining restaurant operates differently than a casual café.

The hospitality industry is one of the most competitive in the world, and standing out requires more than just good service—it demands strategy,