"1+1=2"

Your hospitality investment experts

Success Stories

Who We Are

SIMPLE. GENUINE. MEASURABLE

Our proven track record of successful projects and satisfied clients is proof that our promises are realistic, achievable, and align with our company’s capability and values.

UNMATCHED RESPONSIVENESS

We guarantee prompt and efficient responses to your inquiries and service requests, ensuring you never experience delays in getting the support you need.

ALWAYS TRANSPARENT

We commit to open and honest communication at every stage of the process, keeping you informed about progress, challenges, and solutions.

Our Services

Going above and beyond for client satisfaction. We are dedicated to providing unparalleled guidance and support to our clients. We take pride in offering a diverse range of services designed to meet the unique needs of each individual. Our commitment to excellence is the driving force behind everything we do.

PRE OPENING SERVICES

INVESTMENTS & DEVELOPMENT

SERVICES FOR OPERATING HOSPITALITY VENTURES

Our Founder

ALEX POPESCU

Founder and CEO of AP&Co. Hospitality, an investment management company, that creates hospitality-related concepts, investment portfolios, strategy and offers consultancy services for clients within the GCC region and Europe. Alex has a Master's Degree in Business Management from SNSPA Bucharest, and has started working at the age of 16 in Spain. Since then, he has moved to various leadership roles and led circa 20+ hospitality ventures worldwide in Spain, Romania, UAE, KSA and India. "I am a very driven individual, on a mission to challenge the status quo and create successful ventures in highly competitive markets, worldwide. My vision is to establish AP&Co. Hospitality as the most recognizable advisory in Dubai, that transforms client's visions in tangible success stories."

Our Team

Marwa Altheraawi

GENERAL MANAGER
Emirates Academy of Hospitality Management graduate. Leading several ventures within the company

Lori Marinescu

BRANDS DIRECTOR
Media, marketing and fashion expert. Leads the fashion cafés, strategy and oversees all ventures within the company.

John Evans

CULINARY DIRECTOR
Ran multiple kitchens across London, South America and the GCC, with emphasis on creating full fledged, memorable, guest- centric culinary experiences.

Noor Al Abbasi

SUBJECT MATTER EXPERT
Over 4 years of experience in Big 4 management consulting and is also the Founder of Fifth Flavor.

Latest Articles